Say legal

Boutique voor levensmiddelenrecht, productregelgeving en reclamerecht

Advies


Productontwikkeling

Etikettering

(Online) marketing en reclame

Uitleg en toepassing regelgeving

Recall

Procedures


Nederlandse Voedsel- en Warenautoriteit (NVWA)

Concurrenten, consumenten(organisaties)

Rechtbank, gerechtshof

Reclame Code Commissie, College van Beroep, Keuringsraad KOAG/KAG

Academy


(Postacademisch) onderwijs

Dagvoorzitterschap

Cursussen, workshops, masterclasses

In-house training

The law boutique with a clear focus on food law, consumer goods regulations and advertising law.

Say legal is een boutique gespecialiseerd in de regelgeving rondom levensmiddelen (food law),  consumentengoederen en het reclamerecht. Say legal is opgericht door advocaat Sarah Arayess.

Say legal studio ondersteunt ondernemingen actief in de specifieke en dynamische (non-) food industrie, van start-up tot multinational en alles daar tussenin. Cliënten waarderen de praktische en no-nonsense aanpak van Say legal studio: scherp advies in duidelijke taal is het resultaat. 

Say legal studio schakel je niet alleen in voor het oplossen van problemen zoals geschillen met de toezichthouder (zoals de Nederlandse Voedsel- en Warenautoriteit, NVWA) of concurrenten, maar juist ook pro-actief, bijvoorbeeld bij productontwikkeling of het ontwerpen van reclamecampagnes. Voor veel afdelingen binnen bedrijven, van legal of marketing tot regulatory affairs, is Say legal studio ‘just a phone call away’.

Food


Normale levensmiddelen

Verrijkte levensmiddelen

Voedingssupplementen

Bijzondere voeding

Novel food

Gezondheidsproducten

Non-food


Cosmetica

Huisdiervoeding

Andere consumentengoederen

Advertising


Algemene en bijzondere reclame(codes)

Misleidende reclame

Social media & influencer marketing

Vergelijkende reclame

  • ‘Sarah Arayess is the absolute expert in food law, both from a European and Dutch law perspective. She has extensive expertise in self regulatory advertising law cases (related to food law, labelling, and sustainability).’

    Legal 500 EMEA 2025
    Industry Focus Food
  • ‘Sarah Arayess is one of the most recognised food law experts in the Netherlands. She is also very business-oriented, responsive and reliable.’

    Legal 500 EMEA 2025
    Industry Focus Food
  • ‘Say legal is an extremely professional law firm with great expertise in food law. Sarah Arayess is responsive, reliable and client-focused.’

    Legal 500 EMEA 2024
    Industry Focus Food
  • ‘Sarah Arayess’ professionalism is unquestionable. Whether it comes to handling urgent and complex matters, or helping a client with its day-to-day food law issues, Sarah is there.’

    Legal 500 EMEA 2024
    Industry Focus Food
  • ‘Say legal has remained our go-to external counsel in the Netherlands for all food law matters.’

    Legal 500 EMEA 2024
    Industry Focus Food
  • ‘Sarah is our long-standing, go to advisor in the Netherlands – We have depended on Sarah at key points in the last few years, and she has always delivered where needed.’

    ‘Arayess’ standing in the industry is evident in her industry appointments, with board roles on both the European Food Law Association and the Dutch Law Association.’

    Legal 500 EMEA 2023
    Industry Focus Food
  • ‘Sarah is very committed to food law and does an excellent job.’

    ‘Whilst Say has a small team they are constantly dependable and efficient – They are also not afraid to work collaboratively with other advisors where it would be to the benefit of the client.’

    Legal 500 EMEA 2023
    Industry Focus Food
  • ‘Food and advertising law expert Sarah Arayess is at the centre of the practice, advising clients, who work in the niche segment of sustainable food productions, and top-tier firms in other European jurisdictions on Dutch food laws.’

    Legal 500 EMEA 2023
    Industry Focus Food
  • ‘Say legal is a boutique law firm, headed by Sarah Arayess, a passionate food lawyer – very reactive and professional’

    ‘Sarah is a joy to work with. She is efficient, personable and extremely knowledgeable. She has never missed a deadline and communicates clearly. I always know I’m in safe hands.’

    Legal 500 EMEA 2022
    Industry Focus Food
  • ‘Say legal is our number 1 trusted advisor when it comes to food law matters’

    Legal 500 EMEA 2022
    Industry Focus Food
  • ‘Sarah Arayess combines deep knowledge and understanding of food law with a contagious positive energy and problem-solving skills’.

    ‘Sarah Arayess is technically sharp and explains complex legal issues clearly and efficiently’.

    Legal 500 EMEA 2021
    Industry Focus Food
  • ‘Sarah Arayess is a very lively and positive person and does not shy away from a challenge’. 

    ‘Sarah Arayess has excellent expertise, especially when it comes to food marketing in The Netherlands’. 

    Legal 500 EMEA 2021
    Industry Focus Food
  • ‘I use this expert firm when clients need cross-jurisdiction advice for The Netherlands’.

    ‘After your first meeting with Sarah Arayess you know she is a food lawyer that helps you get where you need to go’.

    Legal 500 EMEA 2021
    Industry Focus Food
  • ‘Sarah Arayess has a lot of valuable international contacts’.

    ‘The point of view of Say Legal was crystal clear and very practical’.

    Legal 500 EMEA 2021
    Industry Focus Food
  • “Next generation partner”

    “Sarah Arayess is an excellent and very engaged lawyer in the food area. She is very responsive and pursues a practical approach in dealing with a matter.”

    Legal 500 EMEA 2020
    Industry Focus Food
  • “Next generation partner”

    Legal 500 EMEA 2019
    Industry Focus Food
  • “motivated, efficient”

    Legal 500 EMEA 2018
    Industry Focus Food
  • “…uitmuntend geschreven [artikel] over een onderwerp dat daardoor toegankelijk werd gemaakt voor de praktijk van de gemachtigden maar ook voor advocaten en bedrijfsjuristen.”

    Juryrapport BMM Wim Mak Award (2017)
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